Empowering Our Partners to Drive Inspirational Change
We provide access to a range of marketing briefs, templates and person-to-person connections to support your efforts to do almost anything marketing related. From developing a market research survey or your organization’s brand to creating a social marketing campaign, we have the tools you need to get it done. Our tools are easy to use, outcomes focused and modeled from best practices in some of the world’s top Global brands.
Let MALIMAJA MARKETING be your partner in marketing planning. In addition to providing support with development of plans, we can help you conduct campaign assessments and assess the effectiveness of your marketing materials. We have a range of tools for planning guides and checklists to help at every stage of readiness.
Collateral effectiveness assessment tip.
Here is a tip to help you assess how your collateral (messaging, marketing brochures, web material, etc.) are working as planned. Obtain one of your key competitor’s brochures and blackout all references to the competitor’s organization/company, then replace it with your organization/company. How similar are the competitor’s brochures to what you would or could say about your company and product? If they are more than 30% the same, then you are not differentiated enough.